Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

We collect information you provide directly to us, including:

• Account Information: Name, email address, phone number, billing address, service address
• Payment Information: Credit/debit card numbers, bank account information, billing history
• Identity Verification: Social Security Number (last 4 digits), driver's license number (when required)
• Communications: Customer service inquiries, feedback, survey responses
• Service Preferences: Plan selections, feature preferences, opt-in/opt-out choices

1.2 Information We Collect Automatically

When you use our services, we automatically collect certain information:

• Usage Data: Bandwidth usage, connection times, data transfer volumes
• Device Information: IP address, MAC address, device type, operating system
• Network Data: Connection quality, latency, packet loss statistics
• Website Analytics: Pages visited, click patterns, referral sources, browser type
• Location Data: Service address, approximate geographic location based on IP address

1.3 Information From Third Parties

We may receive information about you from:

• Credit reporting agencies for credit checks
• Marketing partners and advertising networks
• Public databases and directories
• Social media platforms (when you interact with our social media pages)

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery

• Provide and maintain internet services
• Process and manage your account
• Handle billing and payment processing
• Provide customer support and technical assistance
• Send service-related communications and updates

2.2 Service Improvement

• Monitor and analyze network performance
• Develop new features and services
• Conduct research and analytics
• Personalize your experience
• Prevent fraud and enhance security

2.3 Marketing and Communications

• Send promotional offers and newsletters (with your consent)
• Provide targeted advertising
• Conduct surveys and gather feedback
• Notify you about changes to our services or policies

2.4 Legal and Compliance

• Comply with legal obligations and regulations
• Respond to legal requests and court orders
• Enforce our terms and conditions
• Protect rights, property, and safety

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party vendors who perform services on our behalf:

• Payment processors and billing services
• Customer service platforms
• Email and communication services
• Analytics and monitoring tools
• Technical support and maintenance providers

3.2 Legal Requirements

We may disclose information when required by law or in response to:

• Court orders and subpoenas
• Government requests and regulatory requirements
• Law enforcement investigations
• Protection of rights and prevention of fraud

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

3.4 Consent

We may share your information with your explicit consent or at your direction.

4. Cookies and Tracking Technologies

4.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us understand how visitors use our website
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Track advertising effectiveness (with consent)

4.2 Third-Party Tracking

We use third-party analytics services including:

• Google Analytics for website traffic analysis
• Facebook Pixel for advertising measurement
• Other analytics tools for service improvement

4.3 Your Cookie Choices

You can control cookies through:

• Browser settings to block or delete cookies
• Opt-out tools like the NAI Consumer Opt-Out
• Our cookie preference center (when available)

5. Data Security

We implement comprehensive security measures to protect your information:

5.1 Technical Safeguards

• Encryption of data in transit and at rest
• Secure servers and data centers
• Firewalls and intrusion detection systems
• Regular security audits and vulnerability assessments
• Access controls and authentication protocols

5.2 Organizational Measures

• Employee training on data protection
• Limited access on a need-to-know basis
• Confidentiality agreements with employees and contractors
• Incident response and breach notification procedures

5.3 Your Security Responsibilities

You can help protect your information by:

• Keeping your account credentials confidential
• Using strong, unique passwords
• Logging out of your account when finished
• Notifying us of any unauthorized access

6. Data Retention

We retain your information for as long as necessary to:

• Provide services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

Retention Periods

• Active Accounts: Information retained while account is active
• Billing Records: 7 years after last transaction
• Customer Communications: 3 years after resolution
• Marketing Data: Until opt-out or consent withdrawal
• Legal Holds: As required by law or litigation

7. Your Privacy Rights

You have the following rights regarding your personal information:

7.1 Access and Portability

You can request:

• Access to your personal information
• A copy of your data in a portable format
• Information about how we use your data

7.2 Correction and Deletion

You can request:

• Correction of inaccurate information
• Deletion of your personal information (subject to legal requirements)
• Restriction of processing in certain circumstances

7.3 Opt-Out Rights

You can opt out of:

• Marketing emails and communications
• Targeted advertising
• Sale or sharing of personal information (where applicable)
• Automated decision-making (where applicable)

7.4 How to Exercise Your Rights

To exercise your privacy rights:

• Contact us at privacy@yesnet.com
• Call us at 870-270-4087
• Submit a request through your account portal
• Use the unsubscribe link in marketing emails

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

8.1 Right to Know

You can request information about:

• Categories of personal information collected
• Sources of personal information
• Business purposes for collection
• Categories of third parties with whom we share information

8.2 Right to Delete

You can request deletion of your personal information, subject to certain exceptions.

8.3 Right to Opt-Out

You have the right to opt-out of the sale of personal information. We do not sell personal information.

8.4 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

8.5 Authorized Agents

You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization.

8.6 Shine the Light

California residents may request information about disclosure of personal information to third parties for direct marketing purposes.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete that information promptly.

For accounts of minors aged 13-17, we require parental or guardian consent. Parents may review and request deletion of their child's information by contacting us.

10. International Users

Our services are primarily intended for users in the United States. If you access our services from outside the United States:

• Your information will be transferred to and processed in the United States
• U.S. laws may differ from your jurisdiction's laws
• By using our services, you consent to this transfer and processing
• We implement appropriate safeguards for international data transfers

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes:

• We will update the "Last Updated" date at the top of this policy
• For material changes, we will notify you via email or account notification
• We may require you to acknowledge the updated policy
• Continued use after changes constitutes acceptance

We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: